Drinking alcohol is a social expectation. We have a responsibility to destroy, demolish and wreak havoc on this stigma, to create a secure environment for alcohol-conscious and non-alcoholic drinkers, by building a brand they can own and wear with pride.
To build a brand, from scratch, that breaks down the stigma surrounding non-alcoholic beverages and the people who consume them. To take the idea of a non-alcoholic brewery, and transform it into a fully-fledged brand that stands with purpose, identity and community.
We have all seen non-alcoholic products, but how often do we come across a non-alcoholic brewery? We revelled in the idea and celebrated the company's individuality in the beverage industry. Alcohol-free products are extension products of alcoholic breweries, to serve their alternative market.
Stone Cold AF Brewery is, the brand, solely for the alternative consumer.
We built a brand that is rebellious in its tone of voice, visually fashionable and delivers a real social statement. We developed messaging, name(s) and a visual identity that any person can own and wear with pride!
Alcohol-conscious or non-alcoholic drinkers can put on their Stone Cold As F*ck armour, to not feel demoralised by society questioning their choices, and instead feel liberated.
"Stone Cold AF Brewery is, the brand, solely for the alternative consumer."
"We built a brand that is rebellious in its tone of voice, visually fashionable and delivers a real social statement."
"Alcohol-conscious or non-alcoholic drinkers can put on their Stone Cold As F*ck armour, to not feel demoralised by society questioning their choices, and instead feel liberated."
