IPSLtd has over 15 years experience carrying out maintenance and building works with Supported Living Schemes, domestic building trade, and over 5 years of experience in the commercial maintenance trade.
With little more than an outdated, industry cliché logo design and basic leaflets, Impress Property Services Ltd needed to revamp their branding and design system to align with their company growth and vision.
We analysed the existing branding to discover how to move forward. To understand the company's position and how they portray themselves in the local competitive landscape in contrast to their competition. We delved into IPSLtd's brand story and their direction to develop the identity authentically.
The new logo system is simpatico with the organisation's customers. The simplistic, bold system is accessible across all ages and abilities - reflective of IPSLtd's diverse customer demographics. The red and white colour palette is symbolic of strength and action and psychologically affects the audience's attention and motivation. It denotes immediacy to making their customers' vision a reality.
"We have been liaising with Studio Potts over the past few months to rebrand our company. From the redesign of our logo, to producing a brochure to showcase our work and everything in between. We are over the moon with our new look."
Tracey Cator.
Managing Director, IPSLtd.
"It has been a pleasure to work with such a dedicated and committed branding studio and we will certainly be returning in the future to help maintain our website and any other design needs."
Wayne Cator.
Managing Director, IPSLtd.
