Design that makes people dribble & drool with desire

Brand Design Packages for Small Businesses
Lets Work Together!About MeView Previous Projects

Brand Design Studio

One-person brand design studio that makes quality and affordable branding accessible to everyday business owners. For people who want to build a business that people care about.


Recent work

Stone Cold AF Brewery
A brand for alcohol-conscious & non-alcoholic drinkers to own with pride.
View case study ⟶
Helping businesses exceed their paid search limitations, and solve the seemingly impossible.
View case study ⟶
Stone Cold AF Brewery
A brand for alcohol-conscious & non-alcoholic drinkers to own with pride.
Helping businesses exceed their paid search limitations, and solve the seemingly impossible.

Me, Myself & I

Working with me

Unapologetically Queer

I don't work with people who have questionable attitudes and morals towards "diverse people"


If you're looking for a by-the-book "professional" who doesn't give a shit about you, I'm not your gal 💁

Idealist & Social Activist

Always looking to work with people or projects that actively promote Equality, Diversity & Inclusion

Chronic Over-sharer

I'll probably tell you too much information and over-share about life  - I'm not even sorry

Emoji Queen

I do love to talk in emojis, so be prepared for a fun-filled adventure in your emails 👀

Trees planted every project

In 2023, I partnered with ReforestGroup to plant trees on behalf of every completed project

Who I Work With:

What you might look like

Startup / Small Size Organisation / Business / Company

Small Company

You've found white space in the market, a new product or service that you're ready for the world to embrace. First of all, congratulations! We're excited to hear more about your marvellous creation!

What you may be seeking to fully realise the vision:

○ Brand Clarity
○ Brand Direction
○ Verbal/ Visual Brand Identity

Medium Size Organisation / Business / Company

Medium Enterprise

You've grown from a small company to a medium enterprise, and with this growth, you may have lost the original focus that drove you to this success. An update is overdue to credit your new market position.

What you may be seeking to drive the momentum forward:

○ Brand Refocus
○ Brand Reposition
○ Brand Refresh

Large Size Organisation / Business / Company

Large Organisation

You've done what many people dream of, you've emerged into the big league. You're an industry leader, with the sheer size in market-share and a new level of responsibility, all eyes are on you.

What you may be seeking to continue growing:

○ Brand Remodel
○ Brand Loyalty
○ Brand Reputation

Happy Client say What? -

"What? - Luke used a combination of humor, patience, and professionalism to keep me on track. The step-by-step process helped me narrow my focus while discovering what was important to me."

Boaz Harel. Owner.
Trained Eye Consulting ⟶

Happy Client say What? -

"What? - Very well organised, each milestone deadline was hit, the quality of the work has been superb...Luke is a great guy who has a real interest and passion for your business."

Byron Tassoni-Resch. Founder.
WeDiscover ⟶

Happy Client say What? -

"What? - We are over the moon with our new look ... amazing branding studio, we will certainly be returning in the future to help maintain our website and any other design needs."

Wayne & Tracey Cator. Managing Directors.
Impress Property Services Ltd ⟶

Happy Client say What? -

"What? - Everything that Studio Potts was involved in gained nothing but great feedback from our fans. We even had a direct competitor reach out to us for seats to our show."

Aden Conner. Owner.
Shogun MMA

Happy Client say What? -

"What? - Great at understanding my barriers and pushing me to think differently. We've worked with Luke on several occasions, and I will now always turn to him for work and advice in branding field."

Jeffrey Metcalfe. Founder & Managing Director.
JT Construction Ltd

Middlesbrough Football Club LogoMFC Foundation LogoHowdens Joinery Co LogoNew College Durham Logo
Thomas Tipple LogoPsyche LogoG4C Constructing Excellence LogoThe Pavilion Bishop Auckland Logo

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Are you ready to build your Brand?
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