Affordable Brand Starter Kit to help sole traders, startups and small businesses with their brand and branding needs.


Designed for people who are ready to build for their future.

Find brand clarity in Purpose & Values. Gain business direction with Vision & Mission. Make better marketing and sales decisions using Offer, Position & Promise. Rediscover yourself and get ahead of your competition.

Start Now ↝

Start building your small business's brand, without the jargon!

The Brand Starter Kit is the most accessible tool for the beginning of your new branding journey. The designed kit is flexible around your needs. And you get full control of the interactive, easy-to-use process with support at each stage.

Complete and test it in the comfort of your own home. Take calculated steps towards building your brand. And revisit and revise freely as your small business grows.

Build your starter brand profile including your Purpose, Vision & Mission Statements, Core Values, Offer, Position and Promise.

The Brand Starter Kit is the perfect brand strategy and marketing solution for Sole traders, Startups, and Small Businesses.

Studio Potts Starter Brand Profile to help businesses with their business, branding, marketing, and sales.

What's Included

Branding Crash Course


Q&A Style Worksheets


Interactive Framework


Starter Brand Profile


How-to-use Document


Suggested Resources


Branding Crash Course, Studio Potts Brand Starter Kit, DIY Starter Brand Builder, Useful brand and marketing resources
Black woman personal trainer doing intense exercise, personal fitness and coaching with clients.

2. Get a better sense of purpose.

"The Starter Kit gave me a lot more clarity on my core values & purpose. I actually got emotional! It was very powerful to see my purpose statement written down for the first time."

Shaun Mac. CEO at Shaun Mac - Digital Network Marketing.

Black man cafe owner and barrister drinking a cup of coffeeWhite man brewery owner standing over his home made beer, IPA and lager

3. Get confidence in your brand and branding knowledge.

"My starter Kit results made me feel proud. It was a lot easier to have the kit help you take a step back and evaluate your business."

Dijon Moore. Managing Director at FANoty Limited - The Best App for FANtasy Football.

4. Get an idea for areas to build-on.

"The Starter Kit made me realise the direction I want the business to go and that I need to find a clearer point of difference to sell it better."

Joanne Doughty. Founder at Always Being Social.

White woman wearing glasses typing on laptop surrounded by art equipment, pens, pencils, paintings, paint brushes.Self employed asian business woman working from home with her young child.

5. Take a step closer to freedom.

"My main goal in life is to find freedom, in whichever sense of the word you relate. I'm here to support everyday people, who are like me, the best ways I know how to. Helping others who are trying to make a better future for themselves and their families. That's what Studio Potts is all about."

Luke Potts. Founder at Studio Potts.

Benefits of the Brand Starter Kit

1. Get a clear direction.

"The Starter Kit helped me to redefine my entire business. I found it incredible that it has affected me as much as it has."

Helen Harper. Owner at HHH Self Defence and UFC Fighter.

get your brand starter kit today

Start building your small business's brand, without the jargon! -

Lifetime access to Brand Starter Kit Version 2.0 downloadable content.

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Helen "Hellraiser" Harper, Owner and Head Coach at small business HHH Self Defence and professional UFC Fighter & Athlete.

Helen Harper

"For a perfectly concise way of defining your brand, look no further. The Brand Starter Kit will ask you questions you had never even considered, enabling you to hone in on your business and its message in a way you had never previously thought."

Owner at HHH Self Defence and UFC Fighter.