With sophisticated and trusted antivirus software encased in custom-build hardware, Spartan Computer Solutions offer a unique end to end service to protect your IT equipment and your identity.
The primary goals was to reinvigorate the brand identity system so that it gives justice to the companies mission & vision. With a service committed to strength and security, their prior identity severely lacked trustability.
To understand where Spartan Computer Solutions wanted to be in the future, we first needed to understand who they are in the present. Extensive research carried out into the company’s customer profiles and segmentation, competitive landscape, unique selling point, and its marketing strategies. After collating and analysing the information, we aligned our goals. Visually complementary to the research conducted, different themes, tones and ideas developed to begin shaping the final branding system.
The new visual identity brings trust, safety and reliability to the branding, developing a cohesive look and voice to Spartan Computer Solutions products, services and customer experiences. The logo and the company name ties together for continuity. The use of a shield, cables and spartan compliment, not only the company name but also represent strength and protection of the service and product. The logo system has been optimised to perform across various platforms and scales within the digital and physical worlds.
"The logo identity has been optimised to perform across various platforms and scales within the digital and physical worlds."
"The Visual Identity brings trust, safety and reliability to the branding, developing a cohesive look and voice to Spartan Computer Solutions products, services and customer experiences."
